Privacy Policy

New Bloom Dermatology, PLLC (“New Bloom Dermatology”, the “Practice”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy applies to our Website and explains how we collect, use, disclose, and safeguard your Personal Information. Any terms used in this Privacy Policy that are not otherwise defined have the meanings given to them in New Bloom Dermatology’s Terms of Service, located here.

This Policy does not provide or govern medical treatment or protected health information (“PHI”). PHI is governed by our Notice of Privacy Practices (“NPP”) under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). The NPP is available in our office, upon request, and can be accessed at https://www.newbloomderm.com/notice-of-privacy-practices/. This Privacy Policy governs Website use only.

1. Information We Collect

    We collect your Personal Information based on your interactions with the New Bloom Dermatology Website, including your privacy settings, the Services you use, and your location. We may collect information from you directly, from third-parties, or automatically. If you choose not to provide certain information, we may be unable to provide some Services. The Personal Information we may collect includes:

    • User Input. Content you provide when interacting with our Services, including the Contact Form. This may include your name, email address, phone number, questions, feedback, and any other data you voluntarily share during your use of the Website. Please do not submit PHI via the Website.
    • Third-Party Information. Information obtained through third-party integrations or services (e.g., analytics providers) or public sources. This may include engagement metrics or contextual data used to enhance your experience.
    • Service-Generated Data. Technical and usage data generated automatically through your use of the Website, such as log files, diagnostic data, activity data (e.g., pages visited, buttons clicked), storage metrics, and session metadata. This may include your Internet Protocol (IP) address, browser type and version, operating system, device identifiers, language preferences, referring URLs, and error logs and performance diagnostics.
    • Transaction Information. Limited payment details necessary to authorize transactions, processed by CardPointe or other authorized processors (we do not store full card numbers on our Website systems).
    • Device Information. Data about the device you use to access our Services, including hardware model, operating system version, browser type, network and internet service provider, mobile carrier, and approximate geolocation (based on IP address or device settings).
    • Cookie Information. Data collected automatically via cookies, web beacons, and similar tracking technologies, such as Google Analytics. This may include cookie identifiers, browsing behavior, usage patterns, session durations, and interaction metrics.

    2. How We Use Your Information

      New Bloom Dermatology uses the Personal Information described in this Privacy Policy for our legitimate business purposes in operating and improving the Website, Services, and overall business operations. Specifically, we may use Personal Information for the following purposes:

      • Service Operation. To provide, operate, maintain, enhance, and secure the Website and Services.
      • Legal and Regulatory Compliance. To comply with applicable laws, regulatory obligations, and law enforcement requests; to enforce our contractual rights and Terms of Service.
      • Security and Risk Management. To detect, investigate, and prevent fraud, abuse, unauthorized access, security incidents, and violations of our terms or applicable law.
      • Marketing and Engagement. To send occasional promotional communications about our products or services, subject to your marketing preferences. You may opt out of marketing communications from us at any time by following the instructions provided in our communications to you.
      • Payment Processing. To facilitate payments via authorized processors, such as CardPointe.
      • User Experience and Personalization. To tailor content, features, or user interface elements based on user behavior and preferences.
      • Consent-Based Uses. For any other purpose disclosed to you at the time of collection or with your explicit consent.

      3. How We Share Your Information

      We do not sell, rent, or trade your Personal Information. However, we may share your information with third parties in the following limited circumstances, as necessary to provide and support our Website and comply with legal obligations:

      • Service Providers. We may share information with trusted third-party service providers who assist us in operating our business. We endeavor, where possible, to receive assurances from these vendors that they maintain data protection policies and processes that comply with our obligations.
      • Business Transfers. If we are involved in a merger, acquisition, sale of assets, financing, reorganization, bankruptcy, or other change in control, your personal information may be transferred as part of that transaction. We will take steps to ensure your privacy rights continue to be protected.
      • Legal Obligations and Safety. We may disclose your information when required to do so by law or in good faith belief that such disclosure is reasonably necessary to:
        • Comply with applicable laws, regulations, or legal processes (e.g., subpoenas or court orders).
        • Respond to lawful requests from public or governmental authorities.
        • Enforce our Terms of Service or other agreements.
        • Protect our rights, safety, or property—or that of our users or others.
        • Detect, prevent, or address fraud, security, or technical issues.
      • Through the Use of Cookies, Web Beacons, and Other Similar Technologies. We may disclose information about you collected by cookies, web beacons, embedded scripts, and other similar technologies (“Tracking Technologies”) to analytics and advertising/insights providers to recognize your browser/device, analyze behavior, manage preferences, and measure performance. You can control cookies in your browser; some features may not function properly if disabled.

      4. Marketing and Text Messaging

      By providing your phone number, you consent and agree that we may send texts or place calls for appointment reminders, updates, and limited promotional messages.

      • Messages may be sent using an automated system or prerecorded voice; message frequency may vary; message/data rates may apply.
      • Opt-Out. You may unsubscribe from promotional messages at any time via the “unsubscribe” link, by replying STOP, or by contacting us.
      • No Condition of Treatment. Consent is not required to receive medical treatment or services.

      5. Your Privacy Choices

        You have the following choices with respect to your privacy:

        • Tracking Technologies. Manage cookies through your browser/device settings; some features may not function properly if disabled.
        • Email/SMS. Unsubscribe via the links or instructions provided or contact us.
        • Do Not Track. Our Website does not currently respond to browser “Do Not Track” signals.

        6. Data Retention

          We retain Personal Information only as long as reasonably necessary to provide the Services, meet legal and contractual obligations, and enforce our rights.

          7. Third-Party Links and Services

            The Website may link to third-party sites or services, including the EZDerm Applications and CardPointe. We are not responsible for the privacy practices of those third parties. Please review their privacy policies to understand how they handle your information.

            8. Security Measures

              We implement commercially reasonable technical and organizational measures designed to protect Website-collected personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Do not submit PHI via the Website’s Contact Form.

              9. Children’s Privacy

                Our Website and Services are not intended for use by children, especially those under thirteen (13) years of age. No user under the age of thirteen should provide any Personal Information or use our Website and Services. If we discover that we have collected Personal Information from a user under the age of thirteen, we will delete that information immediately.

                10. State Privacy Disclosure (General Notice)

                  New Bloom Dermatology is a New York healthcare practice serving a local patient population. We do not currently meet applicability thresholds for comprehensive state consumer privacy laws (e.g., California, Colorado, Connecticut, Virginia, Utah) and do not offer state-specific privacy rights at this time. If this changes, we will update this Policy. Regardless of your location, you may contact info@newbloomderm.com to request access to, correction of, or deletion of Website-collected Personal Information where feasible and not otherwise prohibited by law.

                  11. Changes to This Privacy Policy

                    We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we do, we will revise the “Last Updated” date above. Continued use of the Website and Services constitutes your acceptance of the revised policy.

                    12. Contact Us

                      Nothing in this Privacy Policy affects any rights you may have under the Terms of Service, including the requirement to resolve certain disputes through binding arbitration. If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at info@newbloomderm.com.